1 day

The Ducati Experience is an exclusive motorcycle tour dedicated to the famous Italian brand. This “full immersion” Ducati experience will allow you to travel from Florence to Borgo Panigale (Bologna) through the twisty roads of the Apennines riding a Ducati motorcycle (BMW and Moto Guzzi also available), visit the Ducati museum, visit the Ducati factory and enjoy a classical Italian lunch at the Scrambler Ducati Food Factory in Bologna.

A fantastic way to discover a world famous motorcycle company!

DEPARTURE TIME Please arrive at least 30 minutes before the departure.
DISTANCE 228 km / 142 miles
Museum tickets Motorcycle
Factory tickets and guide Guide on bike
Fuel Food & beverage
Motorway tolls

For this tour you can choose 4 different motorcycle options:
(We recommend to rent a Ducati for this tour for 2 reasons: you will have a full Ducati tour experience and you can park it inside the Ducati complex)

Type A: Ducati Multistrada V4, BMW R1250GS, HD Street Glide Special (or similar)
Type B: Ducati Multistrada 950, BMW F850GS, Moto Guzzi V85 TT, HD Road King (or similar)
Type C: Ducati Scrambler 800, BMW F750GS, Moto Guzzi V7, HD SuperLow (or similar)
Your own bike (more than 250 cc)

Please note that if your preferred motorcycle is not available for your dates, you can choose an available alternative from the same Type. If you change Type we will change the price accordingly. Please, visit our Rental Service page to see the accessories you can rent from us.


Your own bike Rental Type A Rental Type B Rental Type C
Single rider 350 € 550 € 520 € 490 €
Rider + passenger 470 € 670 € 650 € 620 €



Wish to ride alone with your riding buddies? Private Motorcycle Tours in Italy are a great way to enjoy the adventure. Contact us with your preferred dates and group details. We will check the availability for your tour dates and will come back to you with a price quote for your special request. Please note that even if the minimum number of participants won’t be reached by your group, you might still be able to do the tour but with different prices than the standard.


A payment of 30% is requested upon confirmation
The remaining 70% is due 30 days before the tour
For more information, please visit our FAQ’s



Check this video with the route of this tour


We’re on Spanish National TV!


9:30 Departure

Meeting at 9:00 in Florence and departure at 9:30. We will ride through the Highway to Bologna – Borgo Panigale so we can reach the Ducati Factory and museum on time for the visit.

Arrival to Borgo Panigale

Once arrived to Ducati headquarters in Borgo Panigale:
  • Guided visit of the Factory.
  • Free visit to the Museum (audioguide).

Lunch time!

Lunch at the Scrambler Ducati Food Factory in Bologna

Time to come back

From the restaurant we will go through the exciting and twisty roads of the Apennines on the Futa and Raticosa passes.

18:00 Arrival to Florence

We will get back to the start point and give back the motorcycles.

Tour Reviews

4.83 based on 6 reviews
June 16, 2017

Being a Casey Stoner’s fan, this tour was a must for me 🙂
We had a lot of fun and loved the Ducati museum. It’s amazing to see the history of this emblematic brand! My preferred part was the factory were you can see the staff actually making the motorcycles! The restaurant was nice and the way back to Florence through the mounts was just AMAZING.
So why 4 stars? Because the first ride to reach Borgo Panigale was almost all by highway (around 90 km, which is not the funniest road to ride in) but I understand it was a necessary choice to be there on time!

September 18, 2017

If you are a ducati fan or just a motogp fan, only two words: MUST DO
I you are not: do it also, you will discover a great museum and roads (the appennini are fantastic)
(I recommend to rent a ducati bike so you can park inside the factory together with the ducati staff!)

May 11, 2018

Adrian was a helpful and expert guide from booking to the end of our one day Ducati tour. We had a great time and the memories are priceless. Thank you so much!

May 11, 2018

Thank you and Rebecca for everything! It has been a real pleasure to ride with you guys and share this great motorcycle day! Hope to see you again 🙂

July 23, 2018

Adrian went above and beyond! Responsive before the tour, tailored the tour for us, magical route, great hospitality at the (included!) stops, and kept the group together in Italian traffic skillfully. I can’t imagine anything else he could have done better!

July 23, 2018

My pleasure Noah, I’m glad you enjoyed your experience!

April 20, 2019

Excellent time with Adrian on two day Tuscany tour enjoying riding the Ducati Multistrada 1260 through many kilometers of Tuscany. Ducati factory tour was very interesting as well. I would highly recommend as much time as you can spend in the area with Adrian as your guide. Trips are informative, safe and beautiful.

April 20, 2019

Thank you very much for your feedback Don, I’m so glad you enjoyed the experience!

May 30, 2022

Amazing experience, my wife got me the ducati experience as a surprise for my 40th and I can honestly say I will never forget it. Adrian is an absolute gentleman who goes far over and above for his customers and done a great job keeping our group of 4 bikes (including him) together. The day itself consists of unbelievable riding through Tuscany before stopping after around 50kms for a coffee at a really cool biker cafe in the hills, before heading another 50kms to bologna where we stopped at the scrambler cafe for some lunch before going to the ducti factory for the tour then museum. If you are considering this then I can’t recommend it highly enough.

May 31, 2022

Thank you so much Julie and Iain!!

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